As MD, VP, Executive Creative Director, R/GA London, James leads the creative department and general direction of the agency alongside the MD, Matt Lodder. Since its inception in 2006, James has been the driving force in the London office, leading the business from a team of 5 people, initially serving the Nokia global marketing account, to a team of over 150 people operating across 14 industry leading brands including the BBC, Beats by Dr. Dre, Getty Images, Heineken, Nokia, Nike, O2, and Unilever.
James provides strategic direction and thought leadership across all agency accounts, working with a multidisciplinary team of copywriters, interaction designers and visual designers – an entrepreneurial group of digital disruptors passionate about the idea of creating new technologies that fit into people’s lives. This group conceives digital product that has been acknowledged at the highest level, including a Cannes Gold Lion, One Show Gold Pencil, Webby for Innovation, and industry best awards for retail, mobile, events, design and experimentation.
James has more than 15 years experience focused on creating and executing ideas that sit at the intersection of design and technology. He’s presented internationally at numerous industry-leading events and has judged at multiple award shows, including the Cannes Lions and D&AD.
He previously served as Head of Design at Electronic Ink in the U.S. and U.K., leading a creative team that pioneered the design of user interfaces for clients including Bank of America, BBC, Microsoft, NYSE, Reuters, and Wyeth. At Electronic Ink he led the interface design for one of America’s first online banking solutions as well as the trade floor Order Management System for the New York Stock Exchange. He also established a design and usability department for a Fortune 100 client.
Before Electronic Ink, he worked as a design consultant within the IBM Toronto Media Design Studio, creating desktop and web-based interfaces for internal and external business clients.