Max Lederer

Max is Chief Innovation Officer at the independent creative agency Jung von Matt, where he constantly works on his mission to leverage new technologies to help brands win the attention economy. He is a graduated graphic-designer and has over twenty years of experience in digital advertising, platforms and services. Max previously worked for the BBDO network and Kabel New Media. In his career Max has been focused working on tech, luxury and automotive brands and accounted for award-winning work for global clients like Hyundai, BMW, Bosch & Montblanc. He is a leisure time thrill-seeker (sailing, racing, hunting) and tries to spend as much of his free time as possible with his wife & kids. Dedicated to constantly learning new things and building new skills, he dives deep into emerging technologies – whether its building games in the metaverse, or training a Brand AI for Hyundai.