To już szósta edycja Imagination Day. W ubiegłym roku w seminariach i pokazie wzięło udział łącznie ponad 2000 osób. Od początku przyświeca nam jeden cel: inspirowanie ludzi do twórczego myślenia, poprzez pobudzanie wyobraźni, pokazywanie najlepszych case study, budowanie przestrzeni służącej wymianie myśli i doświadczeń. Niezależnie od tego, czy jesteś po stronie agencyjnej (kreatywnej, digitalowej, mediowej, designerskiej, etc.), czy klienckiej. Niezależnie od stanowiska.

Pokaz oraz seminaria to dwie oddzielne części tego niezwykłego wydarzenia. Maraton najlepszych spotów reklamowych, dostępnych na wielkim, kinowym ekranie dostarcza masę wrażeń. Seminaria to z kolei garść nieocenionej wiedzy od wybitnych specjalistów przyjeżdżających na Imagination Day ze wszystkich stron świata.


8 listopada  •  Multikino Złote Tarasy  •  Warszawa

Goście seminariów to ludzie z wizją i pasją: dyrektorzy kreatywni wiodących agencji, zwycięzcy i prelegenci międzynarodowych festiwali reklamowych, ale też wyjątkowo inspirujący indywidualni twórcy, artyści z dziedzin okołoreklamowych, jak technologia, digital, muzyka, film, fotografia.

  • Maria Scileppi

    Maria Scileppi

    Founding Director / 72U (72andSunny) / LOS ANGELES

  • Jo?o Daniel Tikhomiroff

    Jo?o Daniel Tikhomiroff

    Filmmaker and Founder / MIXER Production Company / SAO PAULO

  • Veronica Beach

    Veronica Beach

    Head of Global Integrated Production / DAVID / MIAMI

  • Mentor Muniz Neto

    Mentor Muniz Neto

    Senior Partner & CCO / BULLET / SAO PAULO

  • Claudia Helming

    Claudia Helming

    Managing Director & Founder / DaWanda / BERLIN

  • Sam Ball

    Sam Ball

    Creative Director / M&C Saatchi / LONDYN

  • Bradley G Munkowitz

    Bradley G Munkowitz

    Visual & Design Director / GMUNK / SAN FRANCISCO

  • Eike König

    Eike König

    Creative director & founder / Graphic Design Studio HORT / BERLIN

  • Alex Lewis

    Alex Lewis

    Director of Strategy / BBDO Europe / LONDON

  • King ADZ

    King ADZ

    Co-Founder & Strategic Director / Legendary Offspring / LONDON



    Photographers / "Disconnect" Fotolia by Adobe / PARIS

  • Maria Scileppi

    Founding Director / 72U (72andSunny) / LOS ANGELES

    An inventive, collaborative, process-based artist, Scileppi was the perfect person to design72U, a three-month residency that invites creative thinkers?many of whom have never made an ad?to explore innovation in fields like fine art, computer science, architecture, product design and law. Scileppi specializes in creating frameworks that allow people to interact. Recent 72U projects include a light-reactive pop-up gallery that gave lasers to visitors and let them be artists; an interactive music video with an online message board as an interface; and two four-story murals about privacy in the digital age. For one personal project, Scileppi made 412 new friends in 412 days, wrote about each of them, and invited them all to a gallery show of her writings. „Collaboration starts with consciously choosing to be open,” she says. „Feeding off of other’s passions. Looking for opportunity. And asking yourself, what could we make together?”

    I am currently the Founding Director of 72U, a Creative Residency at the intersection of art, technology and storytelling, housed within 72andSunny in Los Angeles and Amsterdam. I curate and lead multi-disciplinary teams of makers with expertise in creative technology, digital fabrication, engineering, design, and a wide range of the arts. The program is focused on growing people creatively and professionally while making things that matter in culture. I use collaboration and experimentation as tools to galvanize teams around a shared mission through creativity and innovation. My work has been featured in Mashable, Fast.Co.Create, NOTCOT, PSFK, Esquire, LA Weekly, Little Black Book, Huffington Post, Creativity, Mediapost and Adweek. I was most recently honored as one of Adweek?s 30 Star Players at US Agencies 2015.

  • Jo?o Daniel Tikhomiroff

    Filmmaker and Founder / MIXER Production Company / SAO PAULO

    A constant performer at Cannes Lions, Jo?o Daniel has taken home 41 lions to date making him the second most awarded director in the history of the Festival.

    Filmmaker and JODAF?s Founder (most awarded Brazilian Production Company) turned into MIXER Production Company, where is the Founder and Partner-Director today ? has been a constant in the international advertising industry. As Director won 42 Lions (11 of them gold) at the Cannes Lions International Festival of Creativity (second most awarded director in the festival?s history). Winner in the main International and Brazilian Festivals (FIAP, San Sebastian, Japan, New York, London, EUROBEST, Rio, Clube de Criaç?o de S?o Paulo Yearbook, etc.), the Professional of the Year (TV Globo ? 9 times and Caboré ? 9 times), and included at The Commercial Book ? D&AD published, selected among of the 32 best directors of the world. In Cannes Lions International Festival of Creativity was Jury member (Film and Film Craft) and the President of the Jury (Film Craft 2015).

    In Content TV has directed two fiction telefilms (TV Globo), two special year-end (TV Globo), the TV series ?Agora Sim? (Sony TV), the TV series ?The Moto Girl? shown now at Fox Life TV/SBT Network (more than 10 million people watching every night). He was the Executive Producer in TV series „Julie and The Phantoms” (Nickelodeon/Band) ? International Emmy Kids Awards Nomination and „Sítio do Picapau Amarelo? (TV Globo/Cartoon TV). Has produced TV series „The Business? (3 seasons are being shown at HBO Worldwide Original Series), „Águias da Cidade? (Discovery Channel), Mothern (GNT) ? Emmy Awards Nominations 2 times, and others.

    In Movies has produced five feature films: ?Dirty Hearts?, ?Trust Me?, ?The Dognapper?, and ?Among Bees?. He directed ?Besouro? (Disney-Miravista/Globo Filmes) nominee to Berlinare Panorama Special at Berlin Film Festival and awarded in many festivals like Taormina (Italy), ReelWorldFilm Festival (Toronto), Pan African Film Festival (Los Angeles), FIESP Awards (S?o Paulo) and three Grand Prix of Brazilian Cinema (Brazilian Academy of Cinema), among others. Also directed ?Saltimbancos Trapalh?es? ? film musical inspired in a Grimm Brothers tale, with story and music by Chico Buarque de Holanda (coming at the theaters on January 2017).

  • Veronica Beach

    Head of Global Integrated Production / DAVID / MIAMI

    Veronica has taken a unique path in her career, she never followed, but paved her path.

    Beach started her career working in the mailroom at Paradigm Talent Agency and subsidized rent by bartending at night at the World Famous Whiskey A-Go-Go in Hollywood. Shortly afterwards floating around the world of feature film working as a development assistant for a couple years.

    Eventually, Beach found her way into Advertising working as a full time Agency Producer at Seiniger, which is now dissolved.

    Upon leaving Seiniger Beach started her own small venture, boutique Production Company called Angel Films, which she helmed as Head of Production for two years in Venice, CA.

    It was after Angel Films when Veronica started to freelance as an Agency Producer.

    In her 8 years of freelance Agency Producing, Veronica produced campaigns for Mother, droga5, TBWA/Chiat/DAY, Goodby, Silverstein & Partners, Ogilvy, Silver & Partners, Martin Agency, Publicis, JWT, Y&R, Lowe, Berlin Cameron & Partners and more.

    Veronica is also the founder of an educational and resourceful network of producers in the United States called the poolhouse

    In 2012 Veronica took a great leap of faith and moved from New York City to Sao Paulo, Brazil to help start a new agency under the WPP umbrella, appropriately named DAVID, carrying Mr. Ogilvy?s first name.

    Her role is Head of Global Integrated Production; overseeing Global Production in the Brazil and Buenos Aires offices as well as the newly announced Miami office.

    Occasionally Veronica also helps with Global Production for Ogilvy Brazil. Back in 2013 she produced the campaign that grabbed the world?s heart, Dove ?Real Beauty Sketches?.

    The following are some of Veronica?s Award Achievements.

    Cannes 2013:

    Dove ?Real Beauty Sketches? 18 Lions plus the Titanium Grand Prix; first Titanium Grand Prix for Latin America.

    ?Immortal Fans? 6 Lions and 1 Grand Prix

    Coca Cola ?Crazy for Good? 1 Lion

    Totaling; 25 Lions and 2 Grand Prix?s, which contributed to the win ?Agency of the Year? for Ogilvy Brazil.

    2013 was a huge year for Veronica, in which she is so grateful and humbled.

    By 2014 her productions achieved 5 Lions for DAVID in it?s 3 short years of conception.

    In 2015, Veronica won 14 Lions with a campaign called ?Proud Whopper? for Burger King US.

    2016 brought more Lions including Grand Prix?s for campaigns like Man Boobs, Whopper Signs, co-collaboration for MacWhopper amongst others, bringing her Cannes achievements to over 60 Lions in the last 4 years.

    Veronica is based in Miami and focused on US and Global markets for DAVID along side of Anselmo Ramos and Paulo Fogaca.

    Her mission & passion is to find the next project that scares, excites and has never been done before?


  • Mentor Muniz Neto

    Senior Partner & CCO / BULLET / SAO PAULO

    Mentor Muniz Neto, 52, graduated in Social Communication from Escola Superior de Propaganda e Marketing – Sao Paulo – Brazil.

    For the last 34 years worked as Art Director, Creative Director or Creative VP at JWT, McCann and his own agency, Bullet.

    In 2004, he was invited to the Interpublic Creative Worldwide Council.

    In 2009, was elected Professional of the Year by the Globes Awards.

    Coordinated local and regional projects for clients like Amex, Bacardi Martini, Bayer, Unilever Foods, Danone, Disney, Abril, Gillette, HP, Kaiser, Kraft, Microsoft, Nike, Nutrimental, Pepsico, Pernod Ricard, Philips, Quaker, Reckitt Benckiser, Samsung, Volkswagen, Warner Bros and, during the last World Cup, he ran the Promo Creative team for the regional MasterCard and Gillette campaigns (Latin America).

    In recent years, has participated in the jury for several awards, such as the Clube de Criaç?o of S?o Paulo?s Yearbook, the El Ojo Iberian-American Festival, and more recently, was the Brazilian juror at Promo Lions, in Cannes Festival.

    The agency?s Creation Department has accumulated more than two hundred awards over the years at festivals like Cannes, D&AD, London Festival, among others.

    Bullet is the only agency to win the Advertising Agency of the Year award six times, and the only Latin American agency to win the world version of the Globes Awards.

    Neto writes regularly to Brasil Post, the local branch of Huffignton Post and for one of the top weekly magazines in Brazil – with more than 2 millions readers weekly – ISTOÉ.

    In 2016 published his second book.

    Finnaly, Neto has a strong online presence in Brazil, with more than 280K followers on social networks.

  • Claudia Helming

    Managing Director & Founder / DaWanda / BERLIN

    Claudia is founder and CEO of DaWanda, the online marketplace for unique and handmade items. She studied Romance Languages and Tourism at LMU Munich, after which she worked as Head of Operations at This was followed by a Business Development role at Passado, where she met Michael Pütz. In December 2006 they founded DaWanda together in Berlin. Today, the company has 200 employees from 20 different countries and besides the headquarter in Berlin and office in Warsaw.

  • Sam Ball

    Creative Director / M&C Saatchi / LONDYN

    Aged just 25 Sam became the Creative Director at Tribal DDB London, winning awards for brands including Volkswagen and The Guardian.

    In 2004 Sam became a founding partner in Digital Advertising Agency Lean Mean Fighting Machine.  His UK industry peers voted him and his Creative Partner Dave Bedwood the number one creative team working in digital.

    Lean Mean Fighting Machine won a whole bunch of awards including One Show, D&AD, and the Webbies. However, their proudest moment came in 2008 when they were the first ever UK agency to be crowned Interactive Agency of the Year at Cannes.

    In 2015 Sam sold Lean Mean Fighting Machine to M&C Saatchi where he was Creative Director before recently resigning.

  • Bradley G Munkowitz

    Visual & Design Director / GMUNK / SAN FRANCISCO

    A visionary whose creativity and innovation transcends all platforms, GMUNK has established himself as one of the top visual and design directors in the world.

    GMUNK?s game-changing techniques use lighting and material studies to craft bold visual images. He creates both live action and interactive experiences informed by a background in motion design and motion graphics. GMUNK?s signature style is a hybrid of sci-fi themes and psychedelic visual palettes.

    His portfolio spans feature films, commercials, experimental installations, music videos, graphic design, and title sequences. This expansive range is on display in his recent credits, which include projects for clients such as Vice, Adidas, Vimeo, light installations for TrueCar and Twilio, as well as music videos for Tycho, Eric Prydz, and concert visuals for Beck.

    GMUNK also contributed to Samsung?s S6 launch and was featured in the Samsung Connected Series. He designed the innovative new logo and branding images for the launch of Microsoft?s Windows 10. In the world of feature films, he concepted and designed the holographic sequences for Disney?s TRON: Legacy and created the UI interface graphics featured in the Universal film Oblivion.

    One of GMUNK?s signature projects is ?Box,? a revolutionary projection mapping performance piece created as design director for the San Francisco-based robotics studio Bot & Dolly. ?Box? advanced his talent for designing experiential and spatial arenas, winning numerous awards including Vimeo?s Top 10 Videos of 2013, The Creators Project?s Best of 2013, Siggraph?s Best in Show 2013, and a Silver Lion for Innovation at Cannes.

    In addition to his wide array of commercial and film design projects, GMUNK has lectured at over 60 top design conferences across the globe. Highlights include headlining OFFF Barcelona, F5 in New York, TOCAME in Munich, FITC in Toronto, Tokyo, and Amsterdam, and Semi-Permanent in Sydney and Auckland. He has also designed title sequences for OFFF, Semi-Permanent, Reasons to Be Creative, and RESFEST.

    In his spare time, Munkowitz devotes his passion to reconstructing Pornographic Fruits and Berries while dreaming of Cold, Rainy Days? He swears by Galactic Travel,Botany and the finest Vegan Cuisine to keep his technology so fresh and so clean…

  • Eike König

    Creative director & founder / Graphic Design Studio HORT / BERLIN

    Described by the Walker Art Center as ‚one of Europe?s most fearless design studios’. Hort was founded in 1994 by Eike König. After more than two decades Hort?s impressive body of work is both exuberant and also grounded in conceptual systems. Born out of the music industry and the dream of a creative playground (Hort means after school club in German), Hort has evolved into the consummate multidisciplinary Berlin design studio of today. Hort is indebted to steadfast investment in people, long term partnerships and relationships for it?s success. The studio’s output remains boundless across mediums, industries and approach. From Bauhaus Dessau and others in cultural authority to sporting stars such as Nike; from corporate giants Microsoft to leading publications like Wallpaper*, Hort has established itself as a creative touchstone. Eike himself lectures and gives workshops around the world and is committed to education and supporting young people. Currently Professor of Graphic Design and Illustration at the University of Arts Offenbach this passion is reflected back into the studio environment, contributing to development and the entire team that are Hort.



  • Alex Lewis

    Director of Strategy / BBDO Europe / LONDON

    Alex leads strategic planning across EMEA for BBDO, the world’s leading advertising network.

    He began his career at Ogilvy  on brands including American Express, Lucozade and BP before moving to AMV BBDO, taking up the reigns on Guinness and Snickers.

    Since then he has helped find global ideas for some of the network?s biggest brands, and as a Global Planning Director for BBDO now leads the global strategy on Snickers, Guinness and all of the Mars owned food brands.

    In 2010 he developed the You?re Not You When You?re Hungry campaign for Snickers, which with three Gold Effies, two Cannes Effectiveness Lions, an IPA Gold and an IPA Special Award for International Marketing was the most effective campaign in the world between 20011-2012.

  • King ADZ

    Co-Founder & Strategic Director / Legendary Offspring / LONDON

    ‚Everything I do flows from street culture. I have learnt to stick with what I know. When I veer out of my world, the wheels usually fall off.’

    ADZ is an internationally published writer/director who specialises in producing original insights and stories for page, screen, and brands. He has lived and worked in Europe, Africa, and North America, and the only thing he really knows about is the global youth culture aka street shit.

    He has traveled constantly through global youth-, street-, and sub-cultures for the last 20-odd years and has been fortunate to be able to spend time with some very interesting and creative people, documented in his book Street Knowledge (an encyclopaedia of street culture). His love of brands is reflected in The Stuff You Can?t Bottle ? a detail study of global youth advertising which he followed in 2015 with Unbrandable – How to behave in the new brand space – which was as near to a masters as he was ever going to get and does what it says in the reading line. His next book to be released is a complete history of streetwear ? This is Not Fashion ? published by Thames & Hudson in 2017.

    ADZ’s latest film  ? The Iconoclast ? is a feature documentary with UK and US cinema distribution, about the world?s greatest art smuggler Michel van Rijn. It?s actually a true life thriller with a major twist made that he wrote and directed with a budget of $1,250,000. Next he is making a feature doc about ?the untold story of street art? and a dramatic feature set in the vintage clothing world of the East Village in 2003.

    ADZ’s has created content and written strategy for the following brands: Adidas, Vice, Converse, Lacoste, Honda, Diesel, Levi’s, Smirnoff, Nokia, Seagram?s, Wrigley?s, Jamesons, Nokia, Palladium, The British Museum, Nike, Vans, MTV, Channel 4, Burger King, KFC, Palladium, and Guinness. He has directed over 30 commercials, music videos, short films and documentaries, through production companies such as Bermuda Shorts, Bikini Films, A Band Apart, Lemonade Money, Salon Pictures ? and now through his own content production company Legendary Offspring, with producers Dominic de Terville and Wilma Stone.

    ‚Legendary Offspring’s USP is that instead of private equity our films are produced In collaboration with brands to champion and celebrate new talent and enhance the cultures we love. We (at LO) believe that this approach leaves a positive legacy and in so doing gives brands a credible ‚right to play’ which in turn drives brand favourability.’


    Photographers / "Disconnect" Fotolia by Adobe / PARIS


    Sonia is interested in capturing the human soul. She is most comfortable being in a close relationship with the photographed model; when the emotions are raw and vivid. Sonia studied photography at The Leon Schiller National Film, Television and Theatre School. In 2011 she was not only featured by Fashion Magazine as the „best debutante”, but also by Le Book, for having produced one of the world’s best magazine-covers in 2010. In 2013 Sonia was invited to the Vogue Italia Exhibition „A Glimpse at Photo Vogue” held at the Carla Sozzani Gallery at Corso Como in Milan. For the past few years she has been collaborating with great success with magazines, designers, musicians, and actors. Her pictures were published in Rolling Stone Magazine, Photo Vogue Italia , i-D any many more. Szóstak’s photography can be seen at various group and solo exhibitions including shows that are part of MIA Photo Fair in Milan or PhotoEspana in Madrid.


    Born in Paris in 1991, Brice Portolano studied fine arts at la Sorbonne and photography at les Gobelins. He works on the relationship between man and nature through documentary photography and adventures in the wilderness. His work has been published in numerous publications online and print including The Independent, The Daily Mail UKSTERNOutside MagazineNational GeographicNational Geographic Travelerl’OBSVSDLe MondeLes Échos?, ?La Repubblica and Business Insider?.?


    French Photographer. Born in 1991.

    Lived in China, Scotland and NYC. Now based in Paris

    Started Photography at the age of 15 to document Street Art in his city. Became quickly fascinated by Street Photography, which is now his main source of inspiration. His work focuses on portraits of unknown people photographed in the streets of the many countries he visited.

    Publications included: National Geographic Travel, Vogue, Huffington Post, Konbini, Fubiz, Time Out, Lonely Planet, Fisheye Magazine, Le Monde de la Photo, Phototech, France TV etc.


8 listopada  •  Warszawa Złote Tarasy  •  Uwaga: wykłady nie będą tłumaczone. BILETY WYPRZEDANE



UWAGA: wykłady nie będą tłumaczone

DO KOŃCA: 00m 00s



DO KOŃCA: 00m 00s

Sonia Szóstak & Brice Portolano & Arnaud Montagard Fotolia by Adobe


In a world where everyone is in the network, always connected, in which a wave of information floods us and where meetings are fleeting, and our everyday is schematic, creative people desire to return to the sources. They are searching moving images that tell stories that stimulate emotions, are touching. Two talented photographers went on a journey to three different countries with different cultures, philosophies and colors. This is the story of the inner journey made possible by each of the expeditions, in which we follow a photographer. A tempting invitation to „disconnect”, back to the sources and nature. Through this speech we want to inspire all creatives to tell their story in photos and videos.

DO KOŃCA: 00m 00s

Claudia Helming DaWanda

The human hand: perfectly designed to create

The hand is one of the most complex and critical part of the human body. This is the place where the mind meets the world. Surrounded by new technologies we have forgotten how great things can human hands create. The world of handmade and bespoke products is very real, magical and full of stories.

DO KOŃCA: 00m 00s

Maria Scileppi 72U

Bald spots, data art and wonderful weirdos

These are some of the things that have had a profound impact on me. In this talk I?ll take you on a journey of What if, Why not and Let?s try it.

DO KOŃCA: 00m 00s

Przerwa kawowa

DO KOŃCA: 00m 00s

Alex Lewis BBDO Europe

The science behind the magic

We tend to categorise creativity as exciting and data as dull. But when we understand how brands really grow it can help us get to bigger ideas and liberate our creativity. I?ll show how with a number of interesting examples from BBDO and beyond.

DO KOŃCA: 00m 00s

Veronica Beach DAVID


There you are…alone, staring out into the world unknown, teetering on the edge of the cliff, the balls of your feet keeping you balanced. What are you afraid of? Just jump, what’s the worst that could happen?

DO KOŃCA: 00m 00s

King ADZ Legendary Offspring

Street culture saved my life

My whole working philosophy begins and ends with street culture, and now my work – feature films paid for by brands – has this as it?s core concept. I have a presentation that starts with the street culture of my youth and then works it?s way through to how brands who want to sell to the youth have to understand that the aforementioned street culture is the only authentic way to connect. It?s not just about the big idea or the clever use of media (you need these things as well) as you have to come correct. I have seen brand/advertising change since I started working in 1992, but the one constant is authentic culture. This is what my keynote will be about.

DO KOŃCA: 00m 00s

przerwa obiadowa (obiad we własnym zakresie)

DO KOŃCA: 00m 00s

Eike König HORT

Past, Present, Future

Described by the Walker Art as one of Europe’s most fearless design studios, Berlin’s Hort has consistently bridged the gap between aggressively contemporary aesthetics and big name clients. From glitchy animated GIFs to elegant hand-drawn illustrations, Hort’s aesthetics run the gamut, displaying an unflinching dedication to formal and conceptual play. In fact, Hort translates as „after-school care club” in German, and this spirit inhabits the multidisciplinary studio which founder Eike König refers to as a „playground for creative people.” With an early focus on record sleeve design and illustration, Hort’s output has come to span all genres and includes work for clients such as Nike, Universal Music, the New York Times, Wallpaper, Volkswagon, IBM, and Playboy magazine. Eike will talk about his biography, the Hort studio and current jobs.

DO KOŃCA: 00m 00s

Bradley G Munkowitz GMUNK

Why We Do - How We Do

A bit of a larger picture on the „Why and How” of my 15 years in the industry.. Lots of process, big thoughts about goals and chasing dreams – and lots of failures too!

DO KOŃCA: 00m 00s

Sam Ball M&C Saatchi

Misfits & Madmen. Disrupting the creative process with new and surprising points of view on the world

Sitting in a room with like-minded people is the worst thing in the world for creativity, but that is generally how advertising agencies like to operate. What if the creative department had some new additions? People who you would not ordinarily find working in the advertising industry. We are going to inject the creative department with a bunch off misfits. A cage fighter, a poet, an international rugby player, a philosopher…We will set them the same brief and share the results in the session, examining how diversity of thought can transform a creative idea.

DO KOŃCA: 00m 00s

Przerwa kawowa

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Joao Daniel Tikhomiroff MIXER

Adds or Entertainment: where is the borderline?

The evolution in the form and content from 30 seconds to 1,5 hours long. What are the limits to create and direct a content (branded or not) and connect to an audience that now chooses what and how they want to watch it? We will see a number of examples of works directed by Jo?o Daniel and other directors selected by him that illustrates his thesis that communication will only survive as entertainment or as information.

DO KOŃCA: 00m 00s

Mentor Muniz Neto BULLET

Creative Writing

During my speech I?ll tell more about my process of developing daily chronicles and explain the growth of my online readers to more than 280.000. I will show some examples of how I deal with lovers, haters and trolls. As well as the experience of writing for a major weekly magazine with more than a million readers every week and finish with the perks of migrating from online to the printed books.

DO KOŃCA: 00m 00s


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