Veronica has taken a unique path in her career, she never followed, but paved her path.
Beach started her career working in the mailroom at Paradigm Talent Agency and subsidized rent by bartending at night at the World Famous Whiskey A-Go-Go in Hollywood. Shortly afterwards floating around the world of feature film working as a development assistant for a couple years.
Eventually, Beach found her way into Advertising working as a full time Agency Producer at Seiniger, which is now dissolved.
Upon leaving Seiniger Beach started her own small venture, boutique Production Company called Angel Films, which she helmed as Head of Production for two years in Venice, CA.
It was after Angel Films when Veronica started to freelance as an Agency Producer.
In her 8 years of freelance Agency Producing, Veronica produced campaigns for Mother, droga5, TBWA/Chiat/DAY, Goodby, Silverstein & Partners, Ogilvy, Silver & Partners, Martin Agency, Publicis, JWT, Y&R, Lowe, Berlin Cameron & Partners and more.
Veronica is also the founder of an educational and resourceful network of producers in the United States called the poolhouse www.thepoolhouse.tv
In 2012 Veronica took a great leap of faith and moved from New York City to Sao Paulo, Brazil to help start a new agency under the WPP umbrella, appropriately named DAVID, carrying Mr. Ogilvy?s first name.
Her role is Head of Global Integrated Production; overseeing Global Production in the Brazil and Buenos Aires offices as well as the newly announced Miami office.
Occasionally Veronica also helps with Global Production for Ogilvy Brazil. Back in 2013 she produced the campaign that grabbed the world?s heart, Dove ?Real Beauty Sketches?.
The following are some of Veronica?s Award Achievements.
Dove ?Real Beauty Sketches? 18 Lions plus the Titanium Grand Prix; first Titanium Grand Prix for Latin America.
?Immortal Fans? 6 Lions and 1 Grand Prix
Coca Cola ?Crazy for Good? 1 Lion
Totaling; 25 Lions and 2 Grand Prix?s, which contributed to the win ?Agency of the Year? for Ogilvy Brazil.
2013 was a huge year for Veronica, in which she is so grateful and humbled.
By 2014 her productions achieved 5 Lions for DAVID in it?s 3 short years of conception.
In 2015, Veronica won 14 Lions with a campaign called ?Proud Whopper? for Burger King US.
2016 brought more Lions including Grand Prix?s for campaigns like Man Boobs, Whopper Signs, co-collaboration for MacWhopper amongst others, bringing her Cannes achievements to over 60 Lions in the last 4 years.
Veronica is based in Miami and focused on US and Global markets for DAVID along side of Anselmo Ramos and Paulo Fogaca.
Her mission & passion is to find the next project that scares, excites and has never been done before?